But, for all the example advertisements above and hundreds more like them, it’s the phenomenon of social media that has proved the greatest tool. Today it’s like the Sancho Panza of online marketing; a place where the wacky and wonderful ideas of creative PR-sters find their feet and go viral. Consequently, for online businesses looking to expand their hold over the internet market the proper integration of social media and an ecommerce website is one of the most crucial steps to make.
For most businesses and developers it’s a job that can be done quite easily, and most of the major online ecommerce website systems have well-developed plugins, scripts or integrated utilities to ensure social media channels like Facebook, Twitter and Pinterest can be properly joined to their homepage with ease. These have helped website content managers to automate their sales pitches and offers, or have websites remotely communicate with social channels in order to post relevant information about products or point of sale (POS).
However, perhaps just as important as the communication of sales messages and POS is the added utility of user-based sharing and endorsement. This has come into play with the addition of third-party plugins that are now available on most of the major open source systems, allowing website users to ‘Like’, ‘Share’, ‘Tweet’ and ‘Pin’ various products, pictures and details directly onto their personal wall, board or feed.
In short, the proper and effective integration of social media and ecommerce website systems can fairly be seen as central to the continued success of online sales and conversion. Not only does it allow webmasters and content managers a direct line to their specific customer base, but also an outlet for the hibernation of their more quirky and viral-worthy marketing ideas; the place where the cream of modern adverts are born and bred!
Tags: Social Media Outlets